What’s YOUR Brand Archetype?

MY HISTORY — ORIGINALLY POSTED FEBRUARY 6, 2018 ON INSTAGRAM@THEPOINTOFYOU

SESSION WHITEBOARD SERIES: How can we get to the point of our work? Find our own voice? Meet our best potential clients where they are? Develop a brand that resonates deeply?  I’ve been doing a lot of brand archetype work with clients lately and love it!  BTW ... I’ve found that our “Point of You” phrase is usually the “strategy” in our brand archetype.  Here’s my own brand archetype definition (as of today). If this speaks to you, you’re in my tribe!